Author Archives for Curt Fowler

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About Curt Fowler

Curt is a graduated of the Kellogg school of management, and has had a hand in hundreds of millions of dollars of investment.

Christian Business Excellence – Is it Worth It?

November 30, 2015 7:30 am Published by Leave your thoughts

In our last post, we defined Christian Business Excellence. In summary, we define Christian Business Excellence as a follower of Christ (Christian), planning to make a profit by serving their customers (Business), on the journey to always provide a superior product or service and experience (Excellence). “Therefore you shall be perfect, just as your Father in heaven is perfect.” Jesus – Matthew 5:48 “Gentlemen, we are going to relentlessly chase perfection, knowing full well we will not catch it, because nothing is perfect. But we are going to relentlessly chase it, because in the process we will catch excellence. I am not remotely interested in just being good.”  – Vince Lombardi “The pursuit of perfection, then, is the pursuit of sweetness and light…He who works for sweetness and light united, works to make reason and the will of God prevail.”...


Christian Business Excellence – What is It & Why Should You Care?

November 23, 2015 7:30 am Published by Leave your thoughts

If you are reading this post, there is a high likelihood that you are Christian business leader seeking to build a better business. You are on or at least interested in being on the journey to business excellence. So let’s examine what the term Christian Business Excellence stands for. We’ll start by breaking down each of the words in Christian Business Excellence. Christian – Oh, how this word gets tossed around! An ABC news poll states that 83% of Americans identify themselves as Christian – in contrast to only 1/3 of the world’s population. A Pew research study has the number of Christians in America closer to 70%, down from 78% in 2007. Either way, the great majority of Americans identify ourselves as Christians. Now ask any of us how we define the term and the answers will differ wildly....


Create More Time with Technology

November 16, 2015 7:30 am Published by 3 Comments

Whether it’s a memo to your team, a fix to the process that has been evading you or that book that you’ve been planning to write for years,  getting our thoughts to paper (or computer) can be a huge stumbling block for leaders. There are two primary reasons my thoughts rarely make it to text: Thoughts come to us at inconvenient times. Whether on a jog, the shower or in our commute. Putting thoughts into text is slow. Getting out your computer or pad and then dealing with your inner critic who wants to make everything perfect rather than just getting it down on paper. And we all know that time is our most precious resource. The solution – Siri. I know. I didn’t think she could do it either. I was looking into all sorts of options, including plopping down...


Check Your Website for Image Copyright Infringement

November 2, 2015 8:30 am Published by Leave your thoughts

Ugg! You’ve read our previous post on the potential liability of using copyrighted images on your website and you’re ready to do something about it. I feel your pain. I’m going through the same process on my website. Here are some tips on how to make the process as painless as possible and to sleep better knowing that your site is clean. Like most things in life the dread of the task is much worse than the actual task. Once you get started the process goes pretty quickly. This job would also be a wonderful money making opportunity for a niece, nephew or cousin! Here are the steps – Start with Dual Screens – or be very quick with Alt-Tab. I know there are people that find Alt-Tab just as efficient as dual screens but not me. I’d have three...


Image Copyright Infringement – The Ticking Time Bomb

June 10, 2015 12:38 pm Published by Leave your thoughts

Are your website photos a ticking time bomb? Photo or image copyright infringement is a big problem on the internet today. Being a CPA, I have no idea why everyone feels that photos are a requirement to grab reader’s attention. Why not a nice excel spread? But, I digress… Regardless of my opinion, the readers have spoken. Great images grab eyeballs and more eyes on your content educates, informs, and increases trust with your readers. Everything a content marketer is looking to accomplish. The problem is that most of us are doing photos wrong. And it could cost us. One writer has already had to pay $8,000 for image copyright infringement.


Write a Blog or …

April 30, 2015 12:04 pm Published by Leave your thoughts

… hold your 7 week old son against your chest as he sleeps – just watching him breathe. I chose the latter and I think I’ll be happy with that decision for a lifetime, maybe longer. There will always be more work to be done. Something you can do to advance your cause, make a little more money or some problem to fix.


Intellectual Property for Content Marketers – Part Deux

March 27, 2015 2:51 pm Published by Leave your thoughts

Don’t steal other people’s stuff. As content marketer we can all be caught with little to write about, but taking other people’s work is not the right fix. In this blog, I’ll show you how to get inspired by others work, give them proper credit and still get your post out on time. Go here to start with the first post of this series. People love to have their content shared. People have been “repurposing” ideas since the beginning of time.


Intellectual Property for Content Marketers

March 25, 2015 2:09 pm Published by Leave your thoughts

The world of knowledge has changed dramatically over the past 15 years. Information is more widely available than ever. Knowledge that was once locked away in libraries is now readily available and at our fingertips via the internet. Many argue that this “democratization” of knowledge is an infringement on the original author’s rights.


Welcome Team Fowler’s Newest Member!

March 20, 2015 10:26 am Published by Leave your thoughts

“A new baby is like the beginning of all things – wonder, hope, a dream of possibilities.” Eda J. Le Shan He’s blue eyed (at least for now). He’s got dark brown hair. Weighs in at 8 pounds, 0 ounces. Hobbies currently include eating, sleeping, pooping and peeing all over mom & dad. Please welcome our latest addition …. Graham Fowler! This has been far from an easy pregnancy which makes us even more excited to welcome our little man into the world!


What Murphy Could Do Better

March 13, 2015 11:26 am Published by Leave your thoughts

Last week we talked about what a great job Murphy USA does with their customer engagement system. This week we are going to take a more critical look at their process and see what they can do better. While Murphy is a great example of how to establish a customer engagement program, there are several thing you’ll want to change if you are following their example. Shorter Survey – Their survey was way, and I mean WAY too long! If I wasn’t so curious about the process they would have lost me about 4 questions into the survey. There are only two things that could keep the average customer plugging through a survey this long; 1) the prospect of $100 of free gas or 2) nearly insane curiosity about customer engagement. Most people don’t have #2, so I hope the...