Why Values Matter

Values Matter

Trust.  Customers demand it from the companies they shop, trade and work with.  Employees demand it from their employers. Jobs, products and services will quickly become a commodity without trust.  Quickly traded to the next provider for a slightly lower price or flashier packaging Trust can stop this rush to the lowest cost or highest… Read More

The Value of Values

Values

Can the core values of a company create economic value? Would you believe they can create 15x the returns that your stock portfolio is giving you? People often assume that sticking to your values can cost you, at least in the short term.  For instance, have you ever been in a negotiation where the other… Read More