How Starbucks will Win in Italy, What is Your Brand Promise?, Baby Aspirin, Overpaying for Investments
March 16, 2016 10:00 amAs a Christian business leader you want to accelerate your growth, profit, and witness in the marketplace. Our goal is to bring you the best tips, tools, and techniques to do just that! So, here we go! Business How Starbucks Will Win in Italy – Selling Americanized coffee to the originators of the expresso? Yes. Starbucks is invading the country it stole the idea from to popular outcry from the Italians. Why will they win? They won’t win by selling coffee, but by providing a “third place” separate from home and work. The “third place” is their brand promise, their competitive differentiator and how they will win in Italy. What is your brand promise? How does it help you win? Great Wired Magazine article here. Your Brand Promise – Starbucks positions itself not only as a provider of great coffee,... View Article