Fowler & Company helps leaders build great organizations and better lives; for themselves and their teams. We do this by helping our clients in three primary areas of focus; Strategy + Execution; Performance Excellence and Executive Coaching.

YOU Are the Most Important Person in the World

Customer is King

You are a segment of one – at least in your own mind. That is what we all want. We want to be treated like we are the most important person in the world. If you can make your customers feel like they are the most important person in the world, you win. And it’s […]

Filed Under: Customer Excellence   •  

There Are Still Heroes In This World

Video

Take less than 4 minutes to listen to this. Whether you have kids or not, you will see life differently after you listen. There are still firefighters that run into burning buildings. There are still police officers that put themselves at risk to keep us safe. There are men and women in the armed forces […]

Filed Under: Just For Fun   •  

Segmentation is Dead, Long Live Segmentation

Not the kind of segmentation we are talking about

I was going to title this post – Segmentation is Dead! And in a lot of ways, it should be. But, there is money to be made in segmenting your customers. Read on and we’ll explain how to segment profitably in your business.   Each of your customers is an individual and deserves to be […]

Filed Under: Customer Excellence   •  

What We Can Learn From Apple

One More Thing

Apple was once again the center of the technology universe yesterday as it released its new Apple Watch, Apple Pay, IPhone 6 and IOS 8. Apple continues to out innovate its competitors. Its sales have grown from $65 billion in 2010 to $171 billion in 2013. What can we learn from Apple and its relatively […]

Filed Under: Content   •  

Measuring Customer WOW!

Zappos Core Competencies

How do you measure the satisfaction of your customers? What about their engagement? How likely are your current customers to recommend you to their friends and colleagues? If you don’t know or you’re currently thinking back to that survey you did last year, keep reading and we’ll show you how to set up a customer […]

Filed Under: Customer Excellence   •  

Babies Crying, Dog Barking, Toilet Overflowing?

Miss This

Late on a work project, computer just crashed. Everything seem to be jumping on you at one time to steal your joy, to steal your ability to cherish every moment with the ones you love? Guess what… YOU’RE GONNA MISS THIS! Maybe I’ve been listening to too much country music over the weekend, but I’ve […]

Filed Under: Just For Fun   •  

What is a Golden Rule Company?

Golden

“The Golden Rule is an expression of the basic human instinct to bond with others.” – Paul Lawrence & Nitin Nohria The idea of treating others as you would like to be treated is a centerpiece of the Christian faith and a pillar of most of the world’s religions. From the vision and mission statements […]

Filed Under: Customer Excellence   •  

Who is Curt Fowler?

Image 1

One of my online mentors writes about the importance of a good “about me” section on your website. I always focused my website and my content on being “about my clients” and avoided the about me section. What I missed in that train of thought is that people do business with people, not corporations. Therefore, […]

Filed Under: Just For Fun   •  

The Golden Rule = Customer Excellence

Golden Rule

“Do to others whatever you would like them to do to you. This is the essence of all that is taught in the law and the prophets.” – Matthew 7:12 The Golden Rule is pretty much the simplest and most all-encompassing description of customer excellence. I find it pretty amazing that such an ancient guideline […]

Filed Under: Customer Excellence   •  

5 Steps to a Whitepaper that Captures Leads

Whitepaper

A great whitepaper can be a fantastic lead generator for just about anyone seeking to be a recognized expert on a given topic. A white paper is a 3 to 10 page document that helps your prospective customers solve a problem. Whitepapers are not just for the biggest firms in your industry or for professional […]

Filed Under: Performance Excellence , Strategy + Execution   •  

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