Fowler & Company helps leaders build great organizations and better lives; for themselves and their teams. We do this by helping our clients in three primary areas of focus; Strategy + Execution; Performance Excellence and Executive Coaching.

How Starbucks Rocks Their Customers

Starbucks charges $4+ for a cup of coffee…

And people keep buying.


Below are 5 ways Starbucks delivers the kind of customer experience required to get people to make $4 coffee a daily habit. Which of these ideas could you implement in your business?


Read more…

Science Proves the Existence of God?

“Atheism is so senseless. When I look at the solar system. I see the earth at the right distance from the sun to receive the proper amounts of heat and light. This did not happen by chance.”

-Sir Isaac Newton

“Science Increasingly Makes the Case for God” – that was the headline of a recent Wall Street Journal article.

As a Christian and someone who has probably spent way too much time in higher ed environments I’ve always been a little (hate to say this) but self-conscious about my faith. I love apologetics and have read a few good books on the subject, but trying to defend my faith against a scientist pulling for the other side has always scared me a bit.

I’ve always wanted the most “learned” people in the world to believe in God like I do, but faith is not something that is prized at the institutions of higher learning. In fact, it is pretty much looked down upon.

That is why I found this article so exciting! A mainstream publication – the Wall Street Journal, no less – publishing a well written article on how science is having an increasingly hard time justifying our universe without some form of divine creator.

If you’d like to learn more about what the article said, please read on.

The article starts out referring to a 1966 Time magazine cover story asking: “Is God Dead?” The concept was that as science progresses there will be less need for a “God” to explain the universe. In other words as we become smarter and understand more about our universe, we won’t need to rely on the “God Crutch” to explain how all this got started. Read more…

A New Year’s Challenge

“The unexamined life is not worth living.”

- Socrates

Welcome back! I hope the holidays were wonderful for you and your family. I know they were for ours.

Before we launch into accomplishing our goals and learning more about how to build great organizations, I wanted to issue you a challenge that I received just this morning.

The problem with this challenge is that it requires us to overcome two limitations. These two limitations will present themselves in practically everything you try to accomplish this year. Let’s first determine how to overcome this limitations, then I’ll present you the challenge. Read more…

How to Minimize the Damage from Holiday Eating

“Paradoxically, dramatically spiking calorie intake once per week increases fat loss by ensuring that your metabolic rate doesn’t downshift from extended caloric restriction.”

- Timothy Ferrris – author “The Four Hour Body”

This is our last post of the year. I hope you are able to take some time off, relax and enjoy your family.

If you are like me, you’ll also be enjoying lots of great food.

Instead of writing a technical post today, I’ve decided to make it immediately practical and share some secrets on how to minimize the damage from all that great holiday food!

A few disclaimers first:

This article is not justifying a full week of devastating binges.

This article is meant to encourage you that the occasional binge is completely acceptable. Enjoy some holiday treats! Read more…

Why You Must Put Rocks in Your Stream

Things that matter most must never be at the mercy of things that matter least.

- Johann Wolfgang von Goethe


There is a river running through your life. Your river is different from my river.

Your river is that thing that consumes the great majority of your day.

If you are a stay at home mom, your river is probably the kids and the house.

If you are self-employed like me, your river is probably your work tasks.

Whatever your river is, there is a problem. If you let it, your river will consume your entire life.

To avoid this problem you must put some rocks in your stream.

Just like how a rock in a river directs the river’s path, the rocks in your life will direct your day.

And your days direct your life.

So, what rocks should you have in your life? Read more…

4 Steps to Increase Profitability by 75%

Once you create a loyal customer base, it’s tough for a competitor to take that away.


- Joe Mansueto – founder & CEO of Morningstar

A 5% increase in customer retention can increase profitability by 75% – according to a Harvard Business Review case study.

Those numbers are pretty dramatic. Let’s say the folks at Harvard overestimated and the increase to profitability is only 50%.

In exchange for a 50% increase in your firm’s profitability, could you convince just an additional 5% of your customers to stick with you?

Sure – you say! But how?

Customer engagement is the answer. Read on to find out how some of the best in business engage and retain their best customers.

So… How do you engage your customers so your firm can experience those amazing increases in profitability? Read more…

Meetings That Work

“Meetings get a bad rap, and deservedly so – most are disorganized and distracted. But they can be a critical tool for getting your team on the same page.”

–       Justin Rosenstein (co-founder of Asana)

Far too many meetings bite (trying to use less colorful language).

We’ve talked about Daily Meetings, Weekly Meetings, Quarterly and Annual Meetings.

Today, we are going to wrap up this topic with the basics of what makes a great meeting – no matter what type of meeting it is.

I love this image. It is meant to help children self-check their actions during a physical education class, but it is perfect for our discussion on proper meeting behavior. The question is excellent.

Read more…

The Other Two Most Important Customers

“The customers who have quit you can be your greatest source of learning. You’d prefer to learn before they leave, but if they’ve left you – you must find out why!”

Other than your current customers.

If you listen to them, these customers will tell you how to keep more of your current customers, how to attract customers from your competition and how to get back customers you have lost.

If those are things you’d like to know how to do, keep reading.

Who are these customers?

Past Customers & Your Competitor’s Customers

Your past customers quit you and, assuming they still need your product or service, moved to what they considered a better option. Understanding how that happened is information you must have. They loved you, but then they didn’t. What happened?

Read more…

Quarterly & Annual Strategy Meetings

 “There is nothing quite so useless, as doing with great efficiency, something that should not be done at all.”
― Peter F. Drucker

Strategy helps focus your organization on doing the right things, not just doing the same things better. But no matter how great the strategy is that you devised at your yearly planning retreat, it rarely delivers value without a consistent execution framework. That framework is delivered through your organization’s meetings.

We’ve talked before about How to Execute Strategy, so let’s start with what is a great strategy? Read more…

Make the Most of Your Holidays

Over and over I marvel at the blessings of my life: Each year has grown better than the last.

Lawrence Welk

Holidays are a time to be cherished.

A time to relish in the richness of friends, family and the gifts God has given us.

A time to give to others who have less.

Below are 5 ways we work to make the most of our holidays.


  1. Soak in Your Blessings – Family, friends, good food. All blessings that, truth be told, we really don’t deserve. Be thankful for the big things and the little things. Even that Uncle that won’t stop telling the same stories he told last year. It is all a blessing.
  2. Read more…